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Writer's pictureRaymond Chai

FlyNY.com - " Elon Musk spent $11 million (0.1% of Tesla net worth) to buy Tesla.com in 2016 "




" Elon Musk, co-founder and CEO of Tesla, revealed today the purchase price of the domain name Tesla.com. He paid $11 million to buy Tesla.com in February 2016 from its previous owner.

The purchase price was not known until today.

The domain name Tesla.com was owned by a Stuart Grossman of California since at least the year 2002 and possibly since 1992.

Tesla had been using the domain name TeslaMotors.com before the purchase of Tesla.com." - Read Full Article



In February 2016, " Elon Musk paid $11 million to purchase the domain name Tesla.com. " - OnlineDomain

" Elon Musk has an estimated net worth of $13.2 billion, making him the 87th richest person in the world, according to Forbes' real-time ranking on June 15, 2015 " - Fool

Tesla net worth = $11.9 billion ( Feb 2015)

SpaceX net worth = $2 - $3.6 billion

SolarCity net worth = $1.6 billion ( June 2015)

Tesla net worth = $11,900,000,000 (Feb 2015)

Domain Sold = $11,000,000

Domain Value  = net worth x PC% / 100

11,000,000 = $11,900,000,000 x PC% / 100

PC% = $11,000,000 /$11,900,000,000 X 100

PC% = 0.1% of Tesla net worth

Domain Value Tesla.com = $11,000,000 million

Elon Musk spent 0.1% of Tesla net worth to purchase Tesla.com in 2016



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" NYC & Company has released its latest tourism figures, which found that in 2018, New York City welcomed a record 65.2 million visitors, comprising 51.6 million domestic and 13.5 million international visitors, the ninth consecutive year of tourism growth. A record 37.7 million hotel room nights were sold citywide last year, generating $623 million in estimated hotel occupancy tax revenues. The top five international markets for 2018 NYC visitation were: the United Kingdom (1.24 million), China (1.1 million), Canada (1 million), Brazil (920,000) and France (807,000)." - northstarmeetingsgroup.com

" In 2018, nearly 253 million visitors traveled to New York State, generating an economic impact of $114.8 billion - exceeding $100 billion for the fifth straight year. In addition, visitors generated an all-time high $71.8 billion in direct spending " - governor.ny.gov

" From 2009 to 2017, US hotel gross bookings grew from $116 billion to $185 billion (see figure 1). Airline revenue jumped from $155 billion to $222 billion. Other sectors, from cruise to ground transportation and restaurants, also benefited as US consumers reconnected with an inherent love for travel, international travel demand flourished, and more companies leaned on the power of business travel to help their organizations connect and grow. " - Deliotte

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Heathrow-JFK is the world's only billion-dollar airline route - CNN

Airline networks - " Billion Dollar Route - Jewels in The Network " - OAG


OPTION 1

From April 2018 to March 2019,

" British Airways earned nearly $1.2 billion over the last year just flying between New York JFK and London Heathrow "

Assume Domain Value = Allow 1% of Annual Revenue as Marketing Cost

" Elon Musk spent $11 million (0.1% of Tesla net worth) to buy Tesla.com "

British Airways : Annual revenue = $1.2 billion in 2018

DV (Domain Value) = annual revenue x 1% 

DV = $1,200,000,000 x 1 / 100

Domain Value = $12 million (1305 Bitcoin) (ie 1 BTC=$9200)

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OPTION 2

In 2018,

 " British Airways generated about 13 billion British pounds (or around 16.6 billion U.S. dollars) in revenue. "

Gross revenue = £13 billion (US$16.6 billion)

Net revenue = £1.95 billion (US$2.5 billion)


Assume Domain Value = 0.11% of Total Business / Market Value

" Elon Musk spent $11 million (0.1% of Tesla net worth) to buy Tesla.com "


British Airways : market value = $16.6 billion (2018) 

Domain Value / market value x 100 = 0.1%

Domain Value  = market value x 0.1% / 100

DV = $16,600,000,000  x 0.1 / 100

Domain Value = $16.6 million (1804 Bitcoin) (ie 1 BTC=$9200)

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FLYNY.com is a category killer brand name that will garner instant attraction and quick credibility.

​Benefits:

Instant Brand Recognition

Instant Trust and Authority

Category killer brand name 

Keyword rich and SEO benefits

Highly generic keywords​

Reduce marketing cost

Highly brandable​​​


Ideal for Travel Industry . Airline Services . Marketing . Hotel Booking . Travel Disruptive Technology etc


Comparable Domain Market Sales $USD :

Fly.com - $2.89 million - 2017

Youxi.com - $2.43 million- 2014

Tesla.com - $11 million- 2016

Sex.com - $14 million - 2015

CarInsurance.com - $49.7 million - 2010

VacationRentals.com - $35 million - 2007

PrivateJet.com - $30.1 million  - 2012

Source: Namebio


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