​
​​
Balanced.com.au
Balanced = Wellness
( Balanced is a Wellness brand )
​
​
-
Balanced.com.au is a category killer brand name that will garner instant attraction and quick credibility.
​
​
Benefits:
​
-
Instant Brand Recognition
-
Instant Trust and Authority
-
Category killer brand name
-
Keyword rich and SEO benefits
-
Highly generic keywords​
-
Reduce marketing cost
-
Highly brandable​​​
​
​
-
Ideal business in Personal Care . Beauty and Anti-Ageing . Health Wellness . Fitness and Mind-Body
-
Wellness Tourism . Workplace Wellness . Corporate Wellness . Work-Life Balance Coach/Mentor
-
Creative Workspace - Life Balance eg. WeWork
​
​
--------------------
​
​
BRAND 1 - HEALTH & WELLNESS
​
" Health and Wellness Spas industry trends (2014-2019) - Industry revenue is expected to rise at an annualised 3.6% over the five years through 2019-20, to $578.7 million "
- ibisworld​
​
Assume a wellness company/business has a share of 1% from $578.7 million industry revenue ie $5,787 million
Assume Domain Value = Allow 1% of Annual Revenue as Marketing Cost
Balanced.com.au : Annual revenue = $5,787 million in 2019
DV (Domain Value) = annual revenue x 1%
DV = $5,787,000 x 1 / 100
​
Domain Value = $57,870
​
​
​
--------------------------
​
​
​
BRAND 2 - WORKSPACE & LIFE BALANCE
​
WeWork's annual revenue more than doubled to $1.8 billion in 2018 compared to $886 million in the previous year.
- Fortune
​
Assume Domain Value = 0.01% of Total Business / Market Value
WeWork : market value = $1.8 billion in 2018
Domain value / market value x 100 = 0.01%
D = $1,800,000,000 / 100 x 0.01
​
Domain Value = $180,000
​
​
​
------------------------
​
​
​
BRAND 3 - WELLNESS TOURISM
​
The Great Victorian Bathing Trail
" In 2017, the global wellness tourism was valued at $US630billion and growing at 6.5%. Australia is well placed to develop a unique wellness brand based on its healthy aquatic, marine and terrestial environments."
Deep Blue Hotel & Hot Springs (Australia)
• $843,130 annual revenue (2018, Day Spa and Bath House)
• Greater than $5 million (inclusive of hotel accommodation and restaurant revenue)
• Projected combined revenue greater than $10 million"
- Vtic
​
Assume Domain Value = 1% of Total Business / Market Value
Deep Blue Hotel & Hot Springs : market value = $10,000,000 in 2018
Domain value / market value x 100 = 1%
D = $10,000,000 / 100 x 1
​
Domain Value = $100,000
​
​
​
------------------------
​
​
​
Comparable Domain Market Sales $USD :
​​
​
Pay.com.au - $117,810 - 2019
​
Money.com.au - $280,000 - 2019
Advice.com.au - $20,410 - 2018
Broker.com.au - $73,000 - 2018
LifeBlood.com.au - $18,480 - 2018
​
Bega.com.au - $38,000 USD - 2017
Urban.com.au - $48,260 USD - 2017
Sumo.com.au - $50,600 USD - 2017
Fetch.com.au - $100,320 USD - 2017
Freestuff.com.au - $18,000 - 2008
SexToys.com.au - $20,655 - 2009
​
Poker.com.au - $100,000 - 2011
Deals.com.au - $100,000 - 2011
Flowers.com.au - $153,000 -2014
InvestmentProperty.com.au - $125,000 - 2011
Hardware.com.au - $33,333 - 2010
​
Source: Namebio
------------------------
​
​
​
Balanced = A Wellness Brand
​
​
Economic Impact:
​
In Australia,
" Life and Business Coaching is now an almost 2 billion dollar industry... Empirical evaluations have proven that coaching has immense benefits, both personally and in terms of return on investment (ROI) for businesses...ROI for companies can be as high as 10:1... some ROI can be as high as 50:1 "
​
The Great Victorian Bathing Trail
" In 2017, the global wellness tourism was valued at $US630billion and growing at 6.5%. Australia is well placed to develop a unique wellness brand based on its healthy aquatic, marine and terrestial environments."
• $843,130 annual revenue (2018, Day Spa and Bath House)
• Greater than $5 million (inclusive of hotel accommodation and restaurant revenue)
• Projected combined revenue greater than $10 million"
- Vtic
​
" The Global Wellness Institute (GWI) estimates wellness tourism is a $639 billion global market, growing twice as fast as general tourism. According to the Global Wellness Economy Monitor, Australia is in the top five wellness tourism markets in the Asia Pacific. Australia’s clean, green environment; Indigenous plants with health properties; and an emphasis on cultural traditions create a competitive advantage for Australia as a destination for wellness tourism."
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
Source: Tourism Investment
​
​
​
" The global wellness economy - The shift of power and profit from drug companies to complementary medicines, workplace wellness programs, spas and retreats is creating lucrative opportunities for investors and innovators."
​
​
Wellness Economy
​
-
The global wellness economy was a $4.2 trillion market in 2017.
-
The industry grew by 6.4 percent annually from 2015–2017, from a $3.7 trillion to a $4.2 trillion market, nearly twice as fast as global economic growth (3.6 percent annually, based on IMF data).
-
Wellness expenditures ($4.2 trillion) are more than half as large as total global health expenditures ($7.3 trillion, based on WHO data).
-
The wellness industry represents 5.3 percent of global economic output.
-
Among the 10 wellness markets analyzed, revenue growth leaders from 2015–2017 (per annum) were the spa industry (9.8 percent), wellness tourism (6.5 percent) and wellness real estate (6.4 percent).
​
​
Key Sectors
​
-
Personal Care, Beauty and Anti-Aging ($1,083 billion)
-
Healthy Eating, Nutrition and Weight Loss ($702 billion)
-
Wellness Tourism ($639 billion)
-
Fitness and Mind-Body ($595 billion)
-
Preventative and Personalized Medicine and Public Health ($575 billion)
-
Traditional and Complementary Medicine ($360 billion)
-
Wellness Lifestyle Real Estate ($134 billion)
-
Spa Economy ($119 billion)
-
Thermal/Mineral Springs ($56 billion)
-
Workplace Wellness ($48 billion)
​
​
Wellness Tourism
​
-
Wellness tourism is a $639 billion market in 2017, projected to reach $919 billion by 2022.
-
Wellness tourism grew by 6.5 percent annually from 2015–2017, more than twice as fast as tourism overall (3.2 percent annually, based on Euromonitor data).
-
World travelers made 830 million international and domestic wellness trips in 2017, representing 17 percent of all tourism expenditures.
-
International wellness tourists on average spent $1,528 per trip, 53 percent more than the typical international tourist. Domestic wellness tourists spent $609 per trip, 178 percent more than the average domestic tourist.
-
Secondary wellness travelers account for 89 percent of wellness trips and 86 percent of expenditures.
​
​
Source: Global Wellness Institute (GWI)
​
​
" Tourism Australia says the country had 900,000 travellers involved in wellness tourism in 2018 – up 7.6 per cent annual growth in five years....Health spas, particularly natural hot springs, yoga retreats and surf trips are among the most sought-after wellness experiences in Australia " - thenewdaily
​
​
​
​
​
​
