Live.Games - How brands are using our TLDs
" Amazon’s purchase of Whole Foods for $14 billion last month was big news, both for the grocery and technology industries. The sale had an impact on domains, too, though on a smaller scale: For far less than $14 billion, Amazon bought up several grocery-related domains. The flurry of registrations highlights a domain name strategy that is clearly working for one of the world’s most valuable companies. Amazon is a singular, but by no means unique example of a big brand using domains—and our best-in-class TLD portfolio in particular—in innovative ways. " - Myke Okuhara - Read Full Article
Source: Rightside
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